Precision Promotion: Timely, Targeted & Trackable
The Chief Marketing Officer (CMO) Council has launched Precision Promotion: Timely, Targeted and Trackable to drive the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers. Centered around Customer Revenue Optimization (CRO), Precision Promotion, sponsored by InfoPrint Solutions Company, will drill into how the adoption of data-driven, personalized communications can significantly impact customer acquisition, monetization and ROI while exploring new developments in database and print technologies. read more >
05.24.10 Readers still holding on to sailing magazines"The magazine publishing industry isn’t lacking in readers or consumer supporters,” said Liz Miller, Vice President, Programs and Operations of the CMO Council. “Consumers view magazines as part of an overall experience, likely rooted in leisure and relaxation. " read more > |
New! Leveraging Loyalty to Transform Publishing download >
Irrelevant Communications Contributes To Customer Defection And Alienation download >
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 Precision Marketing: Opening New Routes to Revenue through Timely, Targeted, Relevant PromotionsDonovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council speaks to how Chief Marketing Officers need to focus on increasing performance and value in their organization by being efficient and effective in reaching their audiences. watch video > |
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