Precision Promotion News 
Reducing mail volumes creates big opportunities for small businesses 06/23/2010
With many business owners making the switch to digital marketing channels, direct mail is quickly becoming a land of opportunity once again. Less companies sending out direct mail means less competition when it comes to getting consumers’ attention – great news for startups and small organizations. read more >
With many business owners making the switch to digital marketing channels, direct mail is quickly becoming a land of opportunity once again. Less companies sending out direct mail means less competition when it comes to getting consumers’ attention – great news for startups and small organizations. read more >
Consumers Want Print Magazines, but Also Relevance 06/17/2010
Despite major shifts in the publishing world—including dramatic declines in print ad revenues and numerous closures of print publications—consumers still want to read print magazines: 92% say they plan to stick to print; and when given the choice of print, e-reader, or online delivery, 90% still prefer print, according to a survey from the CMO council. read more >
Despite major shifts in the publishing world—including dramatic declines in print ad revenues and numerous closures of print publications—consumers still want to read print magazines: 92% say they plan to stick to print; and when given the choice of print, e-reader, or online delivery, 90% still prefer print, according to a survey from the CMO council. read more >
Readers still holding on to sailing magazines 05/24/2010
“The magazine publishing industry isn’t lacking in readers or consumer supporters,” said Liz Miller, Vice President, Programs and Operations of the CMO Council. “Consumers view magazines as part of an overall experience, likely rooted in leisure and relaxation. The advertising within print publications is viewed as part of that experience, similar to the commercials during the Super Bowl. What is telling is that regardless of channel, consumers are demanding a more personalised engagement, not necessarily a more digital one, when it comes to their leisure time publications.” read more >
“The magazine publishing industry isn’t lacking in readers or consumer supporters,” said Liz Miller, Vice President, Programs and Operations of the CMO Council. “Consumers view magazines as part of an overall experience, likely rooted in leisure and relaxation. The advertising within print publications is viewed as part of that experience, similar to the commercials during the Super Bowl. What is telling is that regardless of channel, consumers are demanding a more personalised engagement, not necessarily a more digital one, when it comes to their leisure time publications.” read more >
Personalized Ads Appeal More in Print 05/20/2010
“Consumers are demanding a more personalized engagement, not necessarily a more digital one when it comes to their leisure time publications,” said Liz Miller, vice president of programs and operations at the CMO Council, in a statement. read more >
“Consumers are demanding a more personalized engagement, not necessarily a more digital one when it comes to their leisure time publications,” said Liz Miller, vice president of programs and operations at the CMO Council, in a statement. read more >
Consumers Hesitant to Embrace E-Reader Advertising; Opt for Tangible, but Targeted, Experiences in Magazines 05/10/2010
CMO Council Finds Magazine Readers Looking To Be More Fully Embraced by Publishers To Mold More Relevant Experiences in Content and Advertising read more >
CMO Council Finds Magazine Readers Looking To Be More Fully Embraced by Publishers To Mold More Relevant Experiences in Content and Advertising read more >
Loyalty Programs Dole Out Rewards But Fall To Fully Connect With Consumers Says New CMO Council Study 01/25/10
Big Opportunities to Leverage Member Insights to Deliver What Customers Say They Really Want: More Rewards For Staying Loyal and Less Irrelevant Communication. read more >
Big Opportunities to Leverage Member Insights to Deliver What Customers Say They Really Want: More Rewards For Staying Loyal and Less Irrelevant Communication. read more >
InfoPrint Solutions Company and Best Western International Launch New TransPromo Pilot to Gauge ROI of Targeted, Timely Promotions 10/13/08
InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announced it has launched a TransPromo pilot for Best Western International, the World’s Largest Hotel Chain® as part of the Chief Marketing Officer (CMO) Council’s Precision Promotion campaign. This best practice setting initiative will bring personalized and relevant promotional offers to Best Western Rewards members via their rewards statements. read more >
InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announced it has launched a TransPromo pilot for Best Western International, the World’s Largest Hotel Chain® as part of the Chief Marketing Officer (CMO) Council’s Precision Promotion campaign. This best practice setting initiative will bring personalized and relevant promotional offers to Best Western Rewards members via their rewards statements. read more >
New Research by CMO Council Reveals Companies Are Failing to Realize Customer Revenue Potential 10/09/08
Sponsored by InfoPrint Solutions Company, the Precision Promotion research initiative includes a series of online member engagements, qualitative interviews, audits and dialogues that look at ways to realize greater business value from existing customer relationships, distribution channels, derivative products, as well as new and adjacent markets or product offerings. read more >
Sponsored by InfoPrint Solutions Company, the Precision Promotion research initiative includes a series of online member engagements, qualitative interviews, audits and dialogues that look at ways to realize greater business value from existing customer relationships, distribution channels, derivative products, as well as new and adjacent markets or product offerings. read more >
Industry News
Custom media moves closer to the core 10/12/09
A study released in April by the 87-member Custom Publishing Council (CPC) illustrated how custom media can help cut through the media clutter b-to-b buyers constantly face. read more >
A study released in April by the 87-member Custom Publishing Council (CPC) illustrated how custom media can help cut through the media clutter b-to-b buyers constantly face. read more >
Key to custom is not getting stuck on one media channel 10/12/09
Joe Pulizzi, founder and chief content officer of Junta42, is one of the most vocal advocates for custom media. Pulizzi, former VP-custom media at Penton Media, launched Junta42 in 2007 as an online resource for content marketing and custom publishing. He recently spoke to BtoB about some of the current trends in custom media. read more >
Joe Pulizzi, founder and chief content officer of Junta42, is one of the most vocal advocates for custom media. Pulizzi, former VP-custom media at Penton Media, launched Junta42 in 2007 as an online resource for content marketing and custom publishing. He recently spoke to BtoB about some of the current trends in custom media. read more >
Transpromo’s Evolution 10/1/09
Transpromo, as a technique, has been taken to many different levels since the concept was defined. It's no longer just about adding a few personalized promotions onto bills, but more about precise marketing solutions targeted to existing and potential customers in efforts to gain or retain business. This type of precision marketing is a key tactic to ensure customers will look to you for the best bang for their buck. read more >
Transpromo, as a technique, has been taken to many different levels since the concept was defined. It's no longer just about adding a few personalized promotions onto bills, but more about precise marketing solutions targeted to existing and potential customers in efforts to gain or retain business. This type of precision marketing is a key tactic to ensure customers will look to you for the best bang for their buck. read more >
InfoPrint Survey Confirms 75 Percent of Americans Prefer Environmentally-Certified Traditional Mail 09/11/09
Three out of four respondents would consider opting for traditional mail delivery if they were informed it had less of a negative environmental impact than email, according to a recent survey by InfoPrint Solutions Company, a joint venture between IBM and Ricoh. This is despite the current push from leading banks and credit card companies to move to electronic communications. Added to this, more than half of those polled by InfoPrint would unsubscribe to email newsletters due to a lack of content relevancy. read more >
Three out of four respondents would consider opting for traditional mail delivery if they were informed it had less of a negative environmental impact than email, according to a recent survey by InfoPrint Solutions Company, a joint venture between IBM and Ricoh. This is despite the current push from leading banks and credit card companies to move to electronic communications. Added to this, more than half of those polled by InfoPrint would unsubscribe to email newsletters due to a lack of content relevancy. read more >
Independent Study Reveals Overlooked Marketing Opportunity For Personalised Promotions On Financial Documents 09/30/09
All consumers, but particularly young people, continue to value the financial documents they receive in the post alongside on-line access concludes a commissioned study conducted by Forrester Consulting on behalf of InfoPrint Solutions Company, a joint venture between IBM and Ricoh. The study shows that consumers value personalised marketing on their documents online but even more so on paper, indicating an overlooked opportunity for marketers to increase brand and customer loyalty with promotions on documents such as banking, utility and mobile statements. read more >
All consumers, but particularly young people, continue to value the financial documents they receive in the post alongside on-line access concludes a commissioned study conducted by Forrester Consulting on behalf of InfoPrint Solutions Company, a joint venture between IBM and Ricoh. The study shows that consumers value personalised marketing on their documents online but even more so on paper, indicating an overlooked opportunity for marketers to increase brand and customer loyalty with promotions on documents such as banking, utility and mobile statements. read more >
Zynga draws sanction from Facebook 11/9/2009
Facebook Inc. has disabled a new game called FishVille by social game developer Zynga Inc. because of reported violations of Facebook's rules involving offers like those that were at the center of a recent controversy about allegedly questionable direct marketing techniques. Facebook has disabled four ad networks in the last several months, the company said. read more >
Facebook Inc. has disabled a new game called FishVille by social game developer Zynga Inc. because of reported violations of Facebook's rules involving offers like those that were at the center of a recent controversy about allegedly questionable direct marketing techniques. Facebook has disabled four ad networks in the last several months, the company said. read more >
Direct marketing industry activity increases 10/14/2009
The direct marketing industry is experiencing renewed business activity this quarter, new figures show.According to a survey by direct marketing executive search company Bernhart Associates, industry bosses plan to hire more direct marketing staff for the third consecutive quarter. read more >
The direct marketing industry is experiencing renewed business activity this quarter, new figures show.According to a survey by direct marketing executive search company Bernhart Associates, industry bosses plan to hire more direct marketing staff for the third consecutive quarter. read more >
Brands 'should invest more in online digital marketing' 11/5/2009
Brands are not spending enough online because the people who run their media agencies are too resistant to change, according to an expert read more >
Brands are not spending enough online because the people who run their media agencies are too resistant to change, according to an expert read more >
Digital Era, Marketers Still Prefer a Paper Trail 10/16/2009
Catalogs, marketers say, drive sales at Web sites, making them more important than ever. Chuck Teller, executive director of Catalog Choice, is working on an idea that could wean catalog retailers away from paper-based marketing without hurting their businesses. His "iCatalog" aims to adapt the accessibility of a paper catalog to the digital realm. Using an online widget that consumers can install on a personal Web page or social-networking site, Catalog Choice continually updates and customizes retailers' product selections. read more >
Catalogs, marketers say, drive sales at Web sites, making them more important than ever. Chuck Teller, executive director of Catalog Choice, is working on an idea that could wean catalog retailers away from paper-based marketing without hurting their businesses. His "iCatalog" aims to adapt the accessibility of a paper catalog to the digital realm. Using an online widget that consumers can install on a personal Web page or social-networking site, Catalog Choice continually updates and customizes retailers' product selections. read more >
Zurich Named Marketer of the Year by the Direct Marketing Association 10/20/2009
Zurich Financial Services Group(Zurich), a top five global insurance company, today received the Direct Marketing Association's (DMA) Marketer of the Year Award. The DMA Marketer of the Year honors an individual or company who has contributed to direct marketing excellence in the last 12 months, and has exhibited corporate and environmental responsibility. Established in 1968, the award recognizes the achievement, innovation, and leadership of a company whose work represents the very best in marketing directly. read more >
Zurich Financial Services Group(Zurich), a top five global insurance company, today received the Direct Marketing Association's (DMA) Marketer of the Year Award. The DMA Marketer of the Year honors an individual or company who has contributed to direct marketing excellence in the last 12 months, and has exhibited corporate and environmental responsibility. Established in 1968, the award recognizes the achievement, innovation, and leadership of a company whose work represents the very best in marketing directly. read more >
New Findings Point to Continued Rise in Coupon Distribution and Usage 11/9/2009
Valassis, one of the nation’s leading media and marketing services companies, announced today that shoppers saved $600 million more in the first nine months of 2009 compared to a year ago, according to the Third Quarter 2009 Consumer Packaged Goods (CPG) Coupon Industry Facts Report recently released by NCH Marketing Services, Inc., a Valassis company. This upward trend - a 30% greater savings - points to a permanent change in the mindset of today’s value-seeking shopper. read more >
Valassis, one of the nation’s leading media and marketing services companies, announced today that shoppers saved $600 million more in the first nine months of 2009 compared to a year ago, according to the Third Quarter 2009 Consumer Packaged Goods (CPG) Coupon Industry Facts Report recently released by NCH Marketing Services, Inc., a Valassis company. This upward trend - a 30% greater savings - points to a permanent change in the mindset of today’s value-seeking shopper. read more >
StrongMail and Equifax Launch Social Media-Powered Email Solution for New Customer Acquisition 10/19/2009
StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, and Equifax Inc., a global information solutions leader, today announced Equifax Social Influencer, a social media-powered customer acquisition solution that is the first initiative of a newly formed strategic partnership between the two companies. read more >
StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, and Equifax Inc., a global information solutions leader, today announced Equifax Social Influencer, a social media-powered customer acquisition solution that is the first initiative of a newly formed strategic partnership between the two companies. read more >
Elance Work Index Reveals Optimistic IT Hiring Trends 10/14/2009
While recent industry reports (GovInfoSecurity.com) indicate that technology job losses rose in the last quarter to five percent, Elance today reveals a more promising outlook showing that hiring tech contractors online is growing, with overall hiring on Elance in October up 46% compared to a year ago. The thirst for customers is shown by Search Engine Optimization at #15 and Direct Marketing up 22 spots to #22, while Email Marketing, Google AdWords, Telemarketing and Search Engine Marketing all make strong gains. read more >
While recent industry reports (GovInfoSecurity.com) indicate that technology job losses rose in the last quarter to five percent, Elance today reveals a more promising outlook showing that hiring tech contractors online is growing, with overall hiring on Elance in October up 46% compared to a year ago. The thirst for customers is shown by Search Engine Optimization at #15 and Direct Marketing up 22 spots to #22, while Email Marketing, Google AdWords, Telemarketing and Search Engine Marketing all make strong gains. read more >
