Looking at where and how greater customer intimacy, listening and personalization can improve customer acquisition, retention, revenue and advocacy. http://precisionpromotion.org/news.html en-us 8 Dec 2008 12:00:00 GMT CMO Council study, sponsored by InfoPrint Solutions Company, shows how marketers are mapping new routes to revenue in 2009; better customer data integration and analytics seen as critical to revenue-generating strategies and marketing efficiencies. http://www.cmocouncil.org/news/pr/2008/120808.asp 8 Dec 2008 12:00:00 GMT Madison Advisors, a provider of strategic consulting and market research to clients in the print and electronic communications industries, categorized the best solutions for TransPromo environments, naming InfoPrint among the best offerings in the market today. http://www.madison-advisors.com/workflow-solutions-October2008.html 27 Oct 2008 12:00:00 GMT InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announces another step in its on-going program with the Chief Marketing Officer (CMO) Council through the formation of the Corporate and Faculty Leadership Committees, in support of a milestone research initiative. http://www.earthtimes.org/articles/show/infoprint-solutions-company-demonstrates-transpromo-leadership-momentum-with-cmo-council,509888.shtml 19 Aug 2008 12:00:00 GMT For some reason many companies and their marketers have not considered the social issues that impact their customers. Let us look at one important group of customers who could benefit from Transpromo. http://www.transpromo-live.com/?p=49 01 Jul 2008 12:00:00 GMT According to the Federal Interagency Forum on Aging, health related services are the biggest concern among the 65 years and older. The report stated that access to afford able and understandable information on healthcare services decreases with age. http://www.transpromo-live.com/?p=55 09 Jul 2008 12:00:00 GMT WA concept called TransPromo is gaining popularity. It can be an important part of a business mailing strategy, particularly given the attractive economies of first class mail. http://www.billingworld.com/articles/transpromotional-billing-advertising-bss-oss.html 11 Jun 2008 12:00:00 GMT InfoTrends has tapped fellow industry analyst John Blossom, founder and president of Shore Communications, to keynote its upcoming TransPromo Summit. The event will educate attendees on the strategies, techniques, and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. http://analystnews.tekrati.com/firmnews/10337/ 27 Jun 2008 12:00:00 GMT The phenomenal growth of the internet and email in the last decade has meant that every product has an online home and is open to direct marketing, according to the Institute of Direct Marketing (IDM). http://www.qas.co.uk/company/data-quality-news/idm_direct_marketing_set_to_explode_1105.htm 17 Jun 2008 12:00:00 GMT According to a new report from InfoTrends entitled Entry-Level VDP, statistics show that in both the business-to-consumer (B2C) and business-to-business (B2B) environments, audiences prefer personalized and relevant content in business and marketing communications. http://www.capv.com/public/Content/Press/2008/06.19.2008.html 19 Jun 2008 12:00:00 GMT What is this new buzzword "TransPromo" all about? The term is heard more and more frequently in industry circles today, at conferences, tradeshows...even in boardrooms. http://www.marketingprofs.com/8/transpromo-is-born-zoratti-weishaar.asp 17 Jun 2008 12:00:00 GMT The strategic interest area of our New Routes to Revenue Audit: Riding out the Recession study will focus on ways marketers can drive deeper interactions and conversations with customers. This research will target how solutions like transpromo impact customer acquisition, monetization and ROI http://www.cmocouncil.org/programs/current/Precision-Promotion/survey/survey.html 20 Jun 2008 12:00:00 GMT New Study and Best Practices Dialogue Series to Examine Merger of Traditional Transaction Based Print Content with Marketing Techniques. http://precisionpromotion.org/pdf/PrecisionPromotionPR.pdf 4 Jun 2008 12:00:00 GMT Experts have said that there is still a big place for direct mail in the current marketing landscape; despite the shift towards online ad spend dominance. http://www.qas.co.uk/company/data-quality-news/is_direct_mail_still_the_way_forward__1082.htm 4 Jun 2008 12:00:00 GMT According to the Direct Magazine annual forecast survey, E-mail has become the top medium choice for direct marketers, supporting yesterday's Research Brief on consumer's attitudes about marketing communications modes. http://blogs.mediapost.com/research_brief/?p=1721 4 Jun 2008 12:00:00 GMT Seeking to help marketers create timely and targeted transactional documents for their customers, InfoPrint Solutions Company today announced that SAS Customer Intelligence is part of its suite of TransPromo solutions. http://precisionpromotion.org/pdf/itchat-infoprint.pdf 3 Jun 2008 12:00:00 GMT Screen has revealed its next-generation workflow Equiosnet, which integrates CTP and digital print environments including transpromo and print on demand. http://www.printweek.com/premedia/news/813963/Screen-shows-new-Equiosnet-workflow/ 3 Jun 2008 12:00:00 GMT What's in your mailbox? Chances are, fewer credit-card applications. Faced with a slumping economy, the nation's financial service companies have sharply cut back their direct mail so far this year. Such unsolicited mailings from banking, credit card, investment and mortgage loan companies fell 12.7 percent in the first quarter of 2008 compared to the same period a year ago, according to research complied by Chicago-based Mintel Comperemedia. http://money.cnn.com/news/newsfeeds/articles/apwire/0ba2109bf82533cc0ddf73f682e8168e.htm 2 Jun 2008 12:00:00 GMT Using direct marketing to strengthen and build relationships with existing customers has been described by an expert as "the first key to the goldmine". http://www.businessstrata.com/Win/News-Archive/Marketing-News/?storyId=920&title=Strengthening+relationships+with+existing+customers+'the+first+key+to+the+goldmine' 2 Jun 2008 12:00:00 GMT Seeking to help marketers create timely and targeted transactional documents for their customers, InfoPrint Solutions Company today announced that SAS Customer Intelligence is part of its suite of TransPromo solutions. http://www.printweek.com/business/news/813275/Direct-mail-better-internet-phone/ 30 May 2008 12:00:00 GMT